#Chandamama kannada books professional

Now I want our marketing team to take it up as a challenge, so that Chandamama can reach every nook andД¬orner of the country. In the last ten years, we were not properly marketing the magazine.

#Chandamama kannada books professional

'We are going to do it in a very professional way. He also wants to change the way the magazine will be marketed. But we will definitely not change the character of the magazine,' says Reddy. Of presentation, printing, illustrations, etc. But there will be improvement in the quality Will there be any changes in its format? 'Everything will be the same because we don't want to lose our identity. On Children's Day, November 14, Chandamama will hit the stands again. Mere mention of Chandamama revives sweet memories of myД¬hildhood. Madhusudan quips the biggest benefit he had after joining Chandamama was, 'I could read 52 years of Chandamama. So, I feel we should utilise their interest in the magazine to reach out to the maximum number of readers now,' says Reddy. 'All these people, Vinod Sethi, Sudhir Rao, Uttam and Madhu who have come together to support the publication's existence were once readers of Chandamama and all of them loved Chandamama. Viswanatha Reddy will continue to be the editor, publisher and managing director of CIL. Besides Morgan Stanley, there are a few other investors who hold 60 per cent of the company's stake. In its new avatar, the family will have only 40 per cent equity in the magazine. Till 1998, Chandamama belonged to the Reddy family alone. Sethi is responsible for Morgan Stanley picking up a stake in the new company, Chandamama India Limited, floated to relaunch the magazine. Cartoonist-turned-multimedia artist Uttam Kumar and marketing whiz Madhusudan are lending their expertise to give Chandamama a new-age look The person responsible for corporatisation of Chandamama is financial consultant S Neelakantan. Sudhir Rao of Karvy Consultants has also picked up a stake. Suit the modern young child without diluting the basic principles of the magazine.'ДЄccording to Reddy, the man mainly responsible for the revival of Chandamama is Vinod Sethi, managing director of Morgan Stanley India, who is passionate about the magazine. Senior editors from other publications advised him to 'do something to To get renewal orders even now! All the while, he continued with his efforts to revive the magazine. Instead, they chose to wait for the magazine to hit the stands again.

Most subscribers did not opt for a refund. What surprised Reddy was the attitude of the agents and the subscribers. But we were very confident then that we would 'The pain was more because Chandamama was passed on from the founding fathers, my father and To Reddy, who had been associated with Chandamama for nearly 30 years, it was a very painful moment. Reddy insists he never actually stopped the magazine, he only suspended publication. It was not the English, Hindi or Tamil editions that sold the most, but theД¬handamama thus went on to enliven the lives of kids and adults alike for 52 years, until Viswanatha Reddy decided to stop publication in October last year due to labour problems at his printing unit. Each copy of Chandamama, a survey revealed, was read by 17 people! In 1998, when Viswanatha Reddy, who had by then taken over charge of the magazine from his father, decided to stop the publication of Chandamama, it was selling half a million copies a month. As the literacy rate increased, so did Chandamama's circulation figures. By 1978, Chandamama was being published in 13 languages, including a Sinhalese edition.Д¬handamama began with a circulation of 6,000 copies in 1947 and over the years, it swelled to 40,000. Editions in Kannada, Hindi, Malayalam, English, Bengali, Oriya, Assamese, Initially, Chandamama appeared in two Indian languages, Tamil and Telugu.ДЄs years passed, both Reddy and Chakrapani realised the magazine, if it were printed in other regional languages, would appeal to all Indian children. Chandamama, the children's magazine, thus acquired form in July 1947. No, not by making films but by way of a handy monthly publication. When India was just a breath away from Independence, film-makers B Nagi Reddy and Chakrapani decided to preserve the rich story elements in Indian folklore for generations to come. The children's storybook with colour illustrations was as popular with the kids as it is with adults. That almost all literate people in India may have read Chandamama at one time or the other is no exaggeration. Rediff On The NeT Business News: Investors revive Chandamama